Blog

Doodles + Dreams: Theta Pepperdine

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We have a thing for design here at 224. It's a love, it's a passion, it's our favorite pastime. Inspiration comes from all sorts of places... A photograph, a candy wrapper, or even a doodle in a sketchbook.

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It's those ideas that come from scratch, pulled from an image in your mind. Those are the gems. "Let's take this flower, this font, this zig zag, tweak it just right, add some pastel colors"... You get the idea. Sometimes all it takes is putting that gem of an idea onto paper. All of a sudden, it's not just a doodle anymore. It's art. That magical idea becomes wearable art. No longer are we designing just a "tank top." It's a TANK TOP (insert sparkle star emojis here).

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That's exactly what happened when Kappa Alpha Theta at Pepperdine University wore their "Stay Gold" palm tree tanks this recruitment. This all started with a doodle in a sketchbook:

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Ali, our Chief Creative Officer, made this doodle in her sketchbook one afternoon in January 2015. She was visiting San Diego... palm trees were on the brain, along with golden sunsets. "Stay Gold" was the fitting phrase. Ali then handed this doodle masterpiece to our Senior Art Director, Kaeli. Kaeli saw Ali's vision, and worked her magic to create the design:

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Sure, the design isn't traditional. But that's exactly the point. It's a little artsy, a little edgy, and feels like a cool graphic tee. It was made for fun, and we loved it! We knew someone else would too.

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Fast forward to summer 2015, aka "Recruitment Prep Season". Kappa Alpha Theta at Pepperdine University (located in Malibu, CA) came to us looking for something fresh that had never been done before. We bounced ideas around, and the "Stay Gold" graphic came up in conversation. Malibu + beach vibes + black + gold = YES!! Brooke, Pepperdine Theta's Chief Recruitment Officer, knew it was a winner. The tanks were ordered, and they made their grand entrance this September during recruitment. Ta-daaa!!

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"224 Apparel is an absolute joy to work with! Not only do they create beautiful and original pieces, but they provide the most genuine and kind customer service of any company I've ever worked with. We are so thankful to work with 224 and so proud to wear their designs!"

-Brooke Zielinski, Chief Recruitment Officer, Kappa Alpha Theta at Pepperdine University

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Call it circumstance or scribble....We're design nerds at heart. Watching a blank piece of paper suddenly become a walking reality is the greatest reward of all! We love sharing the creative process with our clients. When you put love in, love comes out.

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Our job is to make your artistic vision come alive, so that you are confident in the creation you're wearing. We consider our "work" to be "art-werk". You should feel like Beyonce.

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On that note, don't stop dancing. Never stop dreaming. And most definitely never stop doodling.

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xoxo, 224 Apparel

 


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